AffiliateProgramy.cz5 způsobů jak bezpečně obejít pravidla affiliate programu
Vsechny partnerske programy maji nekompromisni podminky spoluprace, ktere musi kazdy affilista dodrzovat. Existuji vsak praktiky, ktere naoko tyto podminky dodrzuji a zaroven je porusuji ve vsech bodech (Black Hat). Zadnou z techto praktik jsem nikdy nezkousel, nicmene provozovatele proviznich programu by si na ne mely dat velky pozor!!! A jake jsou vlastne ty nekale zpusoby?
1) Propagace v urcitou denni dobu – Spusteni nepovolenych PPC inzeratu v ruznych dnech ci dennich casech, kdy je vetsi sance, ze lide z firmy ci agentury jsou doma, na dovolene nebo spi, je prvni z moznosti. Inzerenti nikdy netravi u pocitace cely den a Google nabizi prijemne prostredi na planovane spousteni inzeratu.
2) Uzemni zamereni – Zamereni podle reklam na mista, kde nejsou zadne kancelare provizniho programu je dalsi nekalou moznosti. Avsak nikdo nikdy nemuze tusit, kde se kdo a kdy objevi.
3) Vyrazeni urcitych IP - Dalsi praktikou je vyrazeni vsech IP provozovatele. To proto, aby se jim inzeraty nezobrazily. Chytre ze? :)
4) Triky s inzeratem - Tato moznost se nabizi, pokud poskytovatel affiliate programu zobrazuje inzeraty na svoji znacku. Affilista muze jednoduse inzerat do puntiku zkopirovat a presmerovat na svuj web. Prodejce stale vidi, ze jeho reklama bezi a samozrejme na svou reklamu neklika. Tato metoda se pouziva s kombinaci metod 1 a 2.
5) Prohození slov Trademark značky – Podniky si mohou zaregistrovat trademark pro svou znacku, coz pro inzerenty znamena zakaz inzerovani na znacku jako klicove slovo. Toto se da legalne oklamat. Prikladem muze byt "Land Rover". Na tuto znacku muzete bez problemu inzerovat klicovym slovem "Rover Land". Legalni, avsak poskytovateli programu by se to libit nemuselo.
Pro vetsi podrobnosti muzete precist zdroj: http://www.ppcblog.co.uk/affiliate-advertising/flaunting-affiliate-network-rules-with-blackhat-ppc/
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